North American Studies - Borders Essay Example | Topics and Well Written Essays - 1250 words

North American Studies - Borders - Essay Example Ed Tom Bell, Anton Chighur and Llewelyn Moss are the three central characters upon which the events of the story revolve. The three characters present the first feature of border fiction in McCarthy’s story. The first is Sheriff Ed, the existentially bemused man. Sheriff Ed Tom Bell tries to make sense of the mayhem that originates from his square presence in the corridor of cross-border drug trade. The other character is a Vietnam vet called Llewellyn Moss. Moss skirts between amorality and morality. He is the first to appear at the novel scene by first taking advantage of valuables he tumbles across in his hunting escapades. Upon returning home with the collected $2 million, Moss goes back to the wilderness to offer help to the wounded man he had left pleading for water (Sanborn, 2009). The chase for Moss begins here and the rest of the book centers on his search and pursuit. The third character in the novel is Anton Chirugh, a ruthless murderer whose actions are motivated b y a mixture of probabilistic chance and psychotic fury. Upon the chase of Moss, the novel tests the moral sense of all the people involved in Moss’ life. The borderline between the United States becomes a mere symbol of sovereignty discontinuation. The principles and values of living within the two countries become merged and seems one in the novel. There is no much distinction in character traits of the people involved in the story. Moss becomes increasingly desperate as the drug barons intensify his search. He senses that the rugged, tough life he experienced during the Vietnamese war might not be sufficient o see him through the pursuit of the drug masters (Worthington, 2009). His wife, Carla Jean, is torn between her desire to protect her husband and loyalty to him and her vague sense that her husband might have been overpowered and outwitted. Although the thought of Chirugh outmatching her husband was still alien to her, Cara becomes intense at the thought of the indiscr iminate killings and decisions of one’s fate by the toss of a coin in the event that he could find her husband. She also gets weary that Sheriff Ed had become incessantly appalled at the depravity and started to feel pained helplessness (King, Rick & Jim, 2010). Sheriff Ed Bell continually meets actions or circumstances on part of other characters that serve to upend or underline his moral sense. This alternately narrates and soliloquizes the story and themes without clear construction and pattern. No Country for Old Men portrays more than just borderline of sovereignties between Mexico and United States. The narrative tells of the stereotype of traditional western hero in Sheriff Ed Tom Bell. The novel says much of the life of the Sheriff in the West. He says he was a sheriff of the United States at the age of 25 years. He says, contrary to what many people would think that his father too was in the same line of profession, Sheriff Ed’s father and grandfather were law yers. In this part of the novel, the Sheriff acknowledges that he is part of tradition, the tradition of lawmen in his family. Through the Sheriff, the author brings about three significant changes in community perspectives. First, 1980s saw a change of Western frontier from a traditional view as the Wild West to a tamed modern West where power was no longer fought for by angry tycoons, was settled and populated, and legal order was already established. Secondly,

The Sustainability of Own Labeled Food Products Dissertation

The Sustainability of Own Labeled Food Products - Dissertation Example Purpose of Research: 34 3.4. Research Approach: 35 3.5. Research Strategy: 35 3.6. Research Method: 36 3.7. Choice of Research Design: 36 3.8. Construction of Method: 36 3.9. Sample: 37 3.10. Data Collection: 37 3.11. Data Analysis: 37 3.12. Ethical Considerations: 38 3.13. Limitations: 38 3.14. Summary: 38 4. ANALYSIS: 40 4.1. Introduction 40 4.2. Overview of the Consumer Behaviour towards Own Label Products: 40 4.3. An overview of the UK Retail Industry with a special focus on Own labelled food products 41 4.4. Impact of Recession on the sales of Own Label Brands 44 4.5. Overview of the German Market 45 4.6. Quality of own label products 46 4.7. Consumer Response on the increasing sales of own label products 46 4.8. Future of Own Label food products 47 4.9. Reasons for Growth of Own Labelled Products 47 4.10. Analysing the perception of Buyers and Non-Buyers of Own Labelled Products 48 4.10.1. Reasons for not purchasing own label products 48 4.10.2. Reasons for purchasing own label products 50 4.10.3. Preferred Own Labelled Product Categories 51 4.10.4. Level of Interest in Own label supplier 52 4.10.5. Suggested improvements - Buyers of the own label products 54 4.10.6. Suggested improvements – Non-Buyers of the own label products 55 4.10. Summary 56 5. CONCLUSION: 57 5.1. Summary of the Findings: 57 5.2. Limitations of the research study 58 5.3. Recommendations 59 5.4. Recommendations for Future Research: 61 References 62 1. INTRODUCTION: 1.1. Overview: With the passage of time own labels have been able to grab additional attention from the consumers (Gamliel and Herstein, 2007). The own labels or retailers brands are being perceived as one of the most important and successful strategies being undertaken by the retailers. There has been increasing...In this research report the researcher has tried to analyse the brand image of the own label food products. For this purpose, the researcher has focused on the consumers perception about the quality of th e own label food products and has compared the level of quality of branded food products with the own label food products. This in turn has allowed the researcher to identify any change in consumer perception and consumer buying behaviour in own label food products. With the passage of time own labels have been able to grab additional attention from the consumers. The own labels or retailers brands are being perceived as one of the most important and successful strategies being undertaken by the retailers. There has been increasing globalisation and competition in the industry. As a result, different retail organisations are coming up with several competitive and surviving strategies in order to create competitive edge in the market. The creation of the own labels is also one of these competitive strategies of the retail organisations. These retail organisations are able to offer the own labels at relatively lower prices because they incur low cost while manufacturing these products according to the needs and demands of the customers and market it to them. The own labels provide the retailers with high profit margins along with more control over the shelf space. Also, these own labels allow the retailers more flexibility and bargaining power in the distribution channel.